We are what we are !!

"Putting fruit at the eye level" is a Nudge. Nudge proposes positive reinforcements  to influence the behaviour and decision making at individual level and at a societal level. Richard Thaler   and Cass Sunstein in their book  Nudge: Improving Decisions About Health, Wealth, and Happines s have written on Nudges as the key method for influencing the human behaviour which has huge ramifications for the economic and political spheres of every country. Thaler won Nobel Prize for this path-breaking behavioural economics concept. The theory itself was built on the heuristic human behaviour concept of Daniel Kahnemann-Tversky model.Daniel Kahnemann in his book Thinking: Fast and Slow mentions System 1 and System 2 of human thinking process in which System 1 is quick, fast, hunch-based,heuristic and System 2 based on some primitive level analysis to arrive at prefered choice or option. When people have to contend with many choices/constraints or facing time constraint, S...

Kubler-Ross Change Curve This Curve theory explains the process as to how people cope up with significant upheaval or life-changing or threatening situations. link The process explains that people undergo five/six stages: the first stage is that of Shock, then going into Denial, then to Anger, moving into Depression. Up to this stage the performance of the individual or group of people will continue to deteriorate as time progresses. Once the inevitability of the Change dawns, then the people move to Acceptance and finally into Integration when the performance will again start regaining the original position or sometimes exceeding it if there are supporting enablers or incentives. This is true for individuals as well as for a country or economy. Since the nation received the pandemic shock in March middle, you may recount we have seen at least the first four stages. We start denying that this pandemic will affect us and once we realised that it is spreading we showed ...