We are what we are !!

"Putting fruit at the eye level" is a Nudge. Nudge proposes positive reinforcements  to influence the behaviour and decision making at individual level and at a societal level. Richard Thaler   and Cass Sunstein in their book  Nudge: Improving Decisions About Health, Wealth, and Happines s have written on Nudges as the key method for influencing the human behaviour which has huge ramifications for the economic and political spheres of every country. Thaler won Nobel Prize for this path-breaking behavioural economics concept. The theory itself was built on the heuristic human behaviour concept of Daniel Kahnemann-Tversky model.Daniel Kahnemann in his book Thinking: Fast and Slow mentions System 1 and System 2 of human thinking process in which System 1 is quick, fast, hunch-based,heuristic and System 2 based on some primitive level analysis to arrive at prefered choice or option. When people have to contend with many choices/constraints or facing time constraint, S...